Film 01Banking
ADCB
ADCB wishes you a blessed Ramadan.
- Role
- Co-creator · Arabic copy · creative leadership
- Focus
- Arabic copywriting
- Format
- Campaign film
Selected film work Arabic copywriting · Dubai
The linebecomes the scene.
Films shaped through Arabic concepts, scripts, transcreation and creative leadership.
Film 02Cultural storytelling
Etisalat
Father’s Day · Together Matters
Case note
Across eight years at Impact BBDO (2014–2022), Khaled wrote original Arabic scripts and campaign lines for Etisalat across brand, cultural and product communications. Selected work includes Together Matters, Forgotten Names—Father’s Day and Roam Like Home.
Campaign recognition and reported results: Dubai Lynx Bronze · Cresta Awards finalist · 4M+ views in two days · 10M+ impressions- Role
- Senior Arabic copywriter · original Arabic scripts & campaign lines
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 03Banking
ADCB Islamic Banking
بنك أبوظبي التجاري للصيرفة الإسلامية. إرث يدوم.
Case note
ADCB needed to present its Sharia-compliant offering as an inclusive, values-led choice with relevance beyond faith. Across nine months, Khaled contributed to strategic brainstorming and multiple rounds of script development, led the Arabic creative work, and helped shape the proposition, tagline and brand voice. His involvement continued through production-house briefings, recording sessions and the shoot.
- Role
- Arabic creative lead · proposition, tagline, scripts & brand voice
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 04National storytelling
ADCB
The UAE. A thriving community. A proud nation _ الإمارات… عزّها بأهلها
- Role
- Arabic concept, copy & creative leadership
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 05Retail
Oasis by ADNOC
واحة من أدنوك. غورميه عالدرب
- Role
- Arabic concept, copy & creative leadership
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 06Automotive
Cadillac XT4
اغتنم لحظتك مع كاديلاك XT4 الجديدة
- Role
- Arabic concept, copy & creative leadership
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 07Automotive
Cadillac XT4
اغتنم لحظتك مع كاديلاك XT4 الجديدة
- Role
- Arabic concept, copy & creative leadership
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 08Automotive
Cadillac XT4
اغتنم لحظتك مع كاديلاك XT4 الجديدة
- Role
- Arabic concept, copy & creative leadership
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 09Automotive
BMW Middle East
#ANABMW .BMW أنا
- Role
- Arabic creative lead · copy & transcreation
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 10Automotive
BMW 7 Series
سيارة BMW الفئة السابعة | رفاهية تليق بعالمك
- Role
- Arabic creative lead · copy & transcreation
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 11Place branding
Ras Al Khaimah
RAS AL KHAIMAH Video For World Government Summit 2023
- Role
- Arabic concept & cultural storytelling
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 12Cultural storytelling
Egypt and UAE
OM KULTHOUM OPENING VIDEO IN EGYPT AND UAE 50 YEARS
- Role
- Arabic concept, script & cultural storytelling
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 13National storytelling
Egypt and UAE
SHEIKH ZAYED IN EGYPT MEDIA VIDEO IN EGYPT AND UAE 50 YEARS
- Role
- Arabic concept, script & cultural storytelling
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 14Sports
Koora
The Penalty. Koora video with English subtitles
- Role
- Arabic script & campaign copy
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 15Telecommunications
Etisalat
عرض اليوم من اتصالات
- Role
- Arabic creative lead · script & copy
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 16Telecommunications
Etisalat
Freedom. تجوّل كأنك في دارك مع باقات
- Role
- Arabic creative lead · script & copy
- Focus
- Arabic copywriting
- Format
- Campaign film
Film 17Sports
Koora
The Goalkeeper. 20 seconds with subtitles
- Role
- Arabic script & campaign copy
- Focus
- Arabic copywriting
- Format
- Campaign film
End credits, for now