25.2048° N · 55.2708° E
Ink before pixels
Khaled Amayri · Career journey
2007A new city. A blank page. Plenty to say.
Junior Arabic Copywriter · DubaiDubai gave the words somewhere to go. The first briefs became a career built around making Arabic ideas sound natural, sharp and alive.
Experience · Background · Capabilities
The journey has atmosphere. The CV stays useful.
Senior Arabic Copywriter / Creative Lead
Saatchi & Saatchi · Directs two designers and two Arabic writers across concepts and delivery
Head of Arabic & Creative Team Lead
Visioneers · Team direction, concepts, timelines and quality control
Head of Arabic & Creative Team Lead
Impact BBDO · Led Arabic editors and copywriters across integrated campaigns
Arabic Copywriter of the Year finalist
Leadership in practice
Scope beyond the title.
- 4
- Two designers · two Arabic writers
- 2
- Junior Arabic writers mentored
- 5
- Winning pitches supported across UAE brands and entities
- Brief → delivery
- ACDelco All Makes phases 1–2 · MOIAT film
Six ways to move an idea
- Creative direction & concepts
- Arabic copywriting & transcreation
- Creative team leadership
- Brand voice & cultural localisation
- Campaign systems & quality control
- AI enhanced workflows
Choose the version for the role