Arabic-first campaign concepts
Original Arabic ideas, headlines and campaign platforms created from the cultural insight up—not translated after the English work is finished.
Arabic-first thinking · Dubai, UAE
Arabic Copywriter in Dubaifor UAE & GCC Brands
I’m Khaled Amayri, a Dubai-based senior Arabic copywriter with 18 years of experience in original copy, transcreation, localization, brand voice and campaign scripts.
- 18+
- Years in Arabic advertising
- Dubai
- Based in the UAE
- UAE · GCC
- Regional market focus
What I do
Arabic copy that feels written here.
Arabic should carry the brand’s intention, respect its audience and feel natural in every channel.
Transcreation
English creative adapted into Arabic with the same intention, energy and persuasion, while changing what needs to change for the audience.
Brand voice and guidelines
A clear Arabic tone of voice, vocabulary and writing system that keeps every channel recognisably yours.
Film, radio and social scripts
Dialogue, voiceover and short-form scripts designed to sound natural when spoken and memorable when heard.
Digital and social copy
Arabic copy for websites, launches, paid media, apps, social platforms and always-on brand communication.
Arabic localization review
Creative and cultural review that catches literal translation, inconsistent terminology and tone before the work reaches the market.
Experience
Regional context across demanding categories.
Different sectors need different levels of persuasion, precision and cultural judgment. My portfolio spans consumer, corporate and public-sector communication.
- Telecommunications
- Banking & finance
- Automotive
- Food & beverage
- Government
- Retail
- Healthcare
- Technology
Process
From brief to final Arabic.
- UnderstandClarify the audience, business objective, channel and cultural tension behind the brief.
- CreateDevelop the Arabic idea, copy routes or transcreated direction with the intended market in mind.
- RefineReview tone, rhythm, terminology and spoken delivery before final sign-off.
Useful answers
Frequently asked questions.
Do you write original Arabic copy or translate from English?
Both, depending on the brief. Original Arabic copy starts with the idea in Arabic. Transcreation begins with existing English creative and rebuilds it so the meaning, tone and effect feel native in Arabic.
Can you work with agencies and in-house brand teams?
Yes. I can join an agency creative process, work directly with a regional marketing team or support a global team that needs senior Arabic creative judgment.
Which markets do you cover?
My work is based in Dubai and focused on audiences across the UAE and GCC. The exact Arabic register, market nuance and terminology are agreed for every brief.
What should a useful copywriting brief include?
Share the audience, objective, channels, deliverables, timing, existing brand voice and any mandatory information. If something important is missing, I will identify it before writing begins.
Have an Arabic brief?